COMB Audience Measurement

Independent. In-Depth. Indispensable.

Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 50-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for over 61,000 OOH advertising faces in more than 270 markets, providing a trusted, indispensable resource for media planners, buyers and sellers of out-of-home media.  COMB Member Companies

"COMB data helps to validate the planner's thinking, intuition and experience."

Richard Ivey, COMB Research Chair

 

 

 

News

 

COMB Data Report

 

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OOH Companies Achieve High COMB Audit Score

The 2017 COMB Audit has been completed and shows that for the third year in a row OOH companies are delivering a 98%+ accuracy level.

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COMB Announces Board Changes

Karine Courtemanche, President of Touché! has been appointed the new Chair of the Canadian Out-of-Home Measurement Bureau (COMB) taking over from Dave Petryna, General Manager; Outdoor Exposure who will continue to serve as a Director on COMB’s Board.

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COMB Audit Reveals 99% Accuracy Level!

A COMB audit of trading data used by OOH company members in major markets revealed that 99% of all circulation, population and in-market values match COMB approved figures.

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COMB and OMAC Launch OOH Certification Program

A new OOH Certification Program launched by COMB and OMAC will provide media planners and buyers with comprehensive knowledge to plan and buy OOH campaigns.

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The COMB Data Report will be updated the first business day of January and July each year.

It includes 17 OOH companies and 42 products representing over 61,000 OOH ad faces and screens.

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"With COMBNavigator® and the COMB Data Report, I can easily find the OOH information I need. It’s quick, precise and efficient. "
Jean-François Bourdeau, Director of Media Research, touché!

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Out-of-Home Marketing Association of Canada (OMAC)

OMAC serves as a central resource for information on out-of-home advertising including products, networks, creative and research.