COMB Audience Measurement

Independent. In-Depth. Indispensable.

Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 46-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for close to 80,000 OOH advertising faces in over 250 markets, providing a trusted, indispensable resource for planners, buyers and sellers of out-of-home media.

COMB
Audit
Score

Represents COMB OOH companies' posting performance for the 12-month period ending December 31, 2011. more

Current News

COMB Data Report

COMB navigator

COMB releases new software to put OOH data at planners, buyers and sellers’ fingertips.

The COMB Data Report now resides on over 1,000 Canadian media industry desktops. It provides quick, custom views of the COMB-approved OOH landscape in  250 markets across the country...more

Campaign Confirms Out-of-Home Media Drives Interaction Through Mobile and Social Media

During the month of February, the Out-of-Home Marketing Association of Canada and its member companies ran an OOH campaign encouraging consumers to ‘join the holiday initiative’ by voting for a new holiday and suggesting a name for it.

The campaign utilized QR codes and Facebook providing measurable results and insight on how OOH drives interaction through mobile and social media...more

COMB Launches COMBNavigator® 2012

Better Data. Smarter Planning.
“The hybrid design which incorporates both statistical probability and empirical GPS data, is a first to be offered to the marketplace”...more

COMBNavigator® views...
from a 25-year planning veteran...more

OOH Measurement Standards

"Accountability and industry standard, a must in Public Fund spending"....more

Includes 16 OOH companies and 38 products representing close to 80,000 OOH ad faces and screens.

Find it faster! more

COMB Mapscape

Use the Mapscape to find COMB-approved indoor and outdoor inventory coast to coast.

79,000 panels, 262 markets, 38 out-of-
home products.

"COMBNavigator® 2012 is fast, easy to use, and provides the insight I need when exploring various campaign options."
Jeff Ferguson, Pattison National Outdoor Sales

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Resources for Members

Out-of-Home Marketing Association of Canada (OMAC)

OOH Drives Mobile and Social Media Interaction

OMAC confesses that it is behind the ‘holiday initiative’ campaign! The campaign results show how different OOH media can work together to engage on-the-go consumers that are increasingly connected and create social media interaction...more