Measurement Schedules

Outdoor Vehicular Circulation

“A” markets (major market populations in excess of 1,000,000) - every 3 years
“B” markets (populations between 500,000 and 999,999) - every 3 years
“C” markets (populations between 100,000 and 499,999) - every 4 years
“D” markets (population less than 100,000) - every 7 years, or as required

 

In-Market and Load Factors

Market population greater than 1,000,000 – every 3 years
Market population from 500,000 to 999,999 – every 4 years
Market population from 250,000 to 499,999 – every 5 years
Market population from 100,000 to 249,999 – every 6 years
Market population from 25,000 to 99,999 – as needed

 

Indoor Pedestrian

Mall posters, Colleges/Universities, Fitness establishments in all markets - every 4 years
Resto-bars in all markets - every 4 years
Beauty in Toronto, Montreal and Vancouver - every 2 years