INDEPENDENT. IN-DEPTH. INDISPENSABLE.

Advertisers and agencies that join COMB make a clear statement that independently-audited, precise measurement is indispensable to the media industry. COMB’s consistent industry-sanctioned measurement helps simplify the OOH media evaluation process conducted by advertising agencies, and raises the standard of media measurement across the industry.

Member Benefits

COMB provides the only Industry-approved OOH currency data and software in Canada enabling agencies to accurately and confidently quantify OOH audiences. 

1 – Virtually no risk due to no additional costs beyond nominal annual fee.

2 – Save time and hassle when planning OOH and evaluating OOH companies.

  • Industry approved methodology/buyer scrutiny means precise data you can trust: reducing your time to evaluate vendor figures and determine media ROI 
  • Agency-recognized software benefits:
    • instantly determine which COMB-approved product is where across the country
    • quickly add insight and productivity to the outdoor planning process
    • user-friendly simplicity equally serves both heavy and light OOH planners

3 – Build staff knowledge and confidence with COMB’s free OOH measurement and software
       training and communications program.

4 – Strengthen your reputation and your accountability to clients by joining all major media
       agencies as members.

5 – Provide your input to industry measurement and software decisions.

For more details regarding agency and advertiser membership benefits, click here.


Industry Oversight

Buyers and sellers serving on COMB’s Research Committee and Board of Directors scrutinize COMB’s work to ensure that data is precise, reliable and can be fully trusted in the media trading environment.


COMB's Sourcing Guildelines

Click here for details.

What's included with membership?
 
Membership Fees
 
Application Form

“With COMBNavigator® and the COMB Data Report, I can easily find the OOH information I need.

It’s quick, precise and efficient.

From data that helps me in the planning stage to detailed inventory per market or OOH company, everything is immediately available.”

Jean-François Bourdeau,
Director of Media Research,
touché!phd

 

"COMB’s OOH planning software is easy to use, quick and responsive - indispensable attributes for an agency environment where we work to short deadlines.

The COMB Data Report gives me a comprehensive list of key OOH companies and critical quantitative data including separate views of digital inventory. It saves me time and opens my eyes to OOH options."

Moira Gilderson,
VP Group Account Director,

Dentsu Media Toronto